An Insider Look At Auto Dealerships
By
Gregg Hall
Going to a car dealer to buy a car is a scary experience for
some and angry one for others. If you know a little more about
the inner workings and structure of the average car dealership
you will be less likely to be so apprehensive and you will be
equipped to know what to look out for and what to expect.
Like any other business a car dealership has its own little hierarchy and
pecking order starting with the salespeople who often come and go weekly due to
the stress of twelve hour work days and pressure over sales quotas to the sales
managers who are like the ringmasters in a three ring circus cracking the whip
on the salespeople.
Then we have the general managers who manage the entire operation and watch over
the money flow coming in from every department.
If you are older you can probably remember dealers throwing your car keys on the
roof of the dealership, cars with no window stickers and going to used car lots
where they had rolled back the miles on the cars.
In the 1960's laws were passed that make these practices illegal, it doesn't
mean they don't still happen. It is now mandatory to have the window sticker on
a new car and all used cars must have an "As Is" sticker in it or the dealer my
be subject to a huge fine.
With salespeople you are basically dealing with three different types. Some
dealerships have the old guys that have been selling cars for 50 years when the
price was whatever they wanted to sell the car for. If they have stayed in the
car business this long they have evolved and are usually more professional and
have a large stream of repeat business.
Next you will have the young newcomers or "green peas" as they are often called
who are like a cat in waiting to pounce on the next person who arrives at the
dealership. These salespeople tend to come and go quickly.
Next, many dealerships will have some military people usually retired who are
taking up the car business for extra income. You also see many dealers hiring
more and more women now.
What usually happens when you come to a dealership is that they have someone who
watches the lot and they mark down the salesperson's name and a description of
you so they can make sure they keep track of what is going on.
The dealers want the salesperson to control the sale and bring you inside before
you leave. Indeed there are many dealers who will tell the salesperson that if
they do not bring the prospect in to the dealership and allow a manager to speak
to them that they will be fired.
Now you know why some of the salespeople you have tried to
escape from were so scared!
About the author:
Gregg Hall is a business consultant and author for many online and offline
businesses and lives in Navarre Florida with his 16 year old son. Get
patented car care products at
http://www.5starshine.com
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